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SMGT 539 and 558 (Davakos)

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Welcome to the SMGT-539: Sport Public Relations and Promotions, and SMGT-558: Sport Advertising Research Guide. In this guide you will learn...

  • How to search the library for resources such as articles, data, websites and more
  • Tools to help you find marketing resources, and SWOT analysis
  • How to use interlibrary loan for resources the library does not currently own
  • How to cite your sources
  • How to contact a librarian for help

To use this guide, start at the Searching at the Library tab on the left hand side, and work your way down, or use the Previous and Next buttons at the bottom of the page.