Daniel Library: Anthropology: Home

Anthropology is -

Anthropology is a science of humankind.

It studies all facets of society and culture. It studies tools, techniques, traditions, language, beliefs, kinships, values, social institutions, economic mechanisms, cravings for beauty and art, struggles for prestige.

It describes the impact of humans on other humans. With the exception of the Physical Anthropology discipline, Anthropology focuses on human characteristics generated and propagated by humans themselves.

Physical Anthropology studies anatomy and biology -- race, gender, adaptation. It studies humankind as a biology type, describing physical development over the millennia.

Linguistics studies the structures of language and historic relationships among them.

Ethnology studies human culture in a historic and comparative perspective. There is a subfield that concentrates on myth, music, and folklore to study human geography and human passage in time.

Applied Anthropology uses anthropological knowledge and expertise to deal with modern problems.

- from: http://www.cyberpursuits.com/anthro/default.asp

Anthropology of Everything

Transcript

Library Books

Advertising and Anthropology by Timothy de Waal Malefyt; Robert J. Morais
ISBN: 9780857852045
Publication Date: 2013-01-01
Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.
Hunting and Gathering in the Corporate Tribe by Keith D. Wilcock; Ted Grant; Alan Woods
ISBN: 9780875861982
Publication Date: 2003-08-01
A corporate anthropologist draws telling parallels between primitive tribal roles and life in todayOCOs corporation, and shows how to interpret and survive in that jungle."