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PESM202 / HESS549: Social & Cultural Aspects of Sports (Richardson)

Social and cultural aspects of sports, to include race, gender, ethnicity, violence, politics, deviance, and economics.

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Market analytics for sport business, to include:

  • historic TV viewership
  • social media usage
  • sport participation trends
  • apparel, footwear and equipment purchasing
  • gender issues in sport
  • financial trends
  • ...much, much more!


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