Focuses on the sporting goods and sports marketing industry. Its mission is to provide a continuously updated resource featuring market research and industry news covering all facets of the industry - sports equipment sales, sports participation, sports broadcasting, sports sponsorship and sports marketing.
Business Source Complete is the world's definitive scholarly business database, providing the leading collection of bibliographic and full text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition, searchable cited references are provided for more than 1,300 journals.